Clients kept asking the same questions. We built a website Q&A tool in a single session.

Who is Independent Building Advice?

Independent Building Advice, or IBA, helps people in Perth design, build and renovate their homes. Its services cover custom home design, finding the right builder from a trusted network, independent advice, and contract review and negotiation.

Clients move through clear stages, from a first catch-up and design through to choosing a builder and support during the build. The company also runs its own podcast about home building.

What problem were they solving?

Much of the team's time went on answering the same questions and keeping clients informed. That is common for any advice business that walks clients through the same steps.

People visiting the website often had questions about how the service works. Once they became clients, each stage of the build brought follow-ups, status updates and feedback, mostly sent by email. The director wanted AI to take on more of that routine communication, and wanted a clear place to start.

What did we do?

We ran a private AI session for the director and their marketing lead, and built a working website Q&A tool with them the same day.

• Setup first. Before the session we ran a setup call with both of them, got Claude installed and connected it to the apps they already use.
• One job each. In the session, each person worked on their own part of the business, with us on hand to help.
• The Q&A tool. We built a tool for the company website that answers questions about the service the way a person would, pulling the relevant details from the company's own articles rather than sending people a list of documents.

What did it achieve?

IBA left the session with a working Q&A tool for its website, two leaders set up and trained on Claude, and a clear roadmap for what to build next.

The next two builds are already mapped. The first is a tool that keeps clients informed at each stage of their build and collects what the team needs from them, starting with draft emails the team checks before anything goes out. The second is a pipeline that turns each podcast episode into blog posts and social content, so one recording does more work.

AI for building and home advice businesses in Australia

Building consultants, designers and advisers spend a lot of time explaining the same process and keeping clients up to date. That makes them a good fit for AI.

Common first wins

A website Q&A tool that answers questions about your service, draft replies to routine enquiries, stage by stage client updates, and turning existing content like videos, podcasts and articles into blog posts and social posts. Each one saves time without changing how you advise clients.

What to know before you start

Client details, plans and contracts are personal information, so the Australian Privacy Principles apply. Keep the AI to the information the job needs, use tools that do not train on your data, and be clear with people when they are talking to an AI. Advice on a specific build should always come from a person.

Start with one job

Pick one thing your team repeats every week, build a working version, check it, then move to the next. Connect AI to the email, CRM and website you already have rather than adding new systems. When a tool needs to run for every customer, we help build it through chat and voice and AI automation. If you want your whole team trained, see our corporate AI training.